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The founders, three ‘little birds’

Responsible travel is an encounter with a country and the complexity of its history, cultures, cults, biodiversity, ecosystems, earth and life’s paths.

Tarek, Cathy and Ghislaine decided to launch the start-up MURMURATION SAS in March 2019, with the objective of federating an ecosystem of committed players in the tourism world, in a context of established climate change

From left to right : Cathy Sahuc, Ghislaine Abbassi and Tarek Habib

What is the meaning of ‘Murmuration’ ?

The term “Murmuration” (or Murmuring) describes the phenomenon by which starlings spontaneously gather in the air to cope with predators. More and more birds flock together as the weeks go on.

Faced with the exponential growth of mass tourism and its adverse effects on the environment, MURMURATION SAS’s approach is quite similar.

Murmuration as a way of experiencing and understanding the world.

Murmuration, a wave of care and benevolence spreading throughout its journey

The idea of using satellite data to better manage the effects of tourism came to me while traveling. For a few years now, I have realized the damage that can result from lack of vigilance and knowledge. I am convinced that satellite data can be a powerful tool for returning nobility to the art of travel.


For the earth that warns us every day about the impacts of climate change, and for the future of my children, I want to contribute, with MURMURATION, to the preservation of the environment. I am convinced that thanks to the effort of each and everyone, however small, we can reverse the situation, because a community is stronger than an individual.


Efforts must be made to ensure that digital technologies also take into account natural ecosystems and populations in their diversity. Tourism is a sector that requires this type of approach to develop in a sound and sustainable way


We support tourism professionals through 3 services:

  • Carry out environmental impact studies
  • Develop and enhance the Flockeo website dedicated to sustainable tourism
  • Expand visibility around social and environmental actions

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